CEO as Change Agent |
ICMR HOME | Case Studies Collection
Custom Search
Please note: |
|||||||
Caselet 2: Myron E Ullman and JCpenney“If I had a choice to honor the past and lose, or move forward and win, I pick winning.”17 - Myron E (Mike) Ullman III, Chairman and CEO, JC Penney Corporation, Inc., in 2006. “Changing the mindset and culture of the employees ALWAYS has to come from the top. And the Penney's CEO lived this difficult task every day. He showed his direct reports, middle management, and store operations how important it was to everyone at J.C. Penney. He showed it by his daily activities, and reinforced it through visual tasks and direction!”18 – Stephan G. Kouzomis, Faculty and Staff Member, University of Louisville's College of Business, in 2007.
Shortly after joining as chairman and CEO of JCP, in December 2004, Ullman unveiled a 'Long Term Plan'with the focus on taking JCP to industry leadership level.21 One of the strategies to achieve this objective was to make JCP a great place to work in. Ullman felt that there was a “correlation between engaged associates and store profitability.”22 , 23, He understood that to achieve his ambitious objectives, he had to make JCP a great place to work in. Ullman explained, “The associates are the first customers we sell. If it doesn't ring true to them, it's impossible to communicate and inspire the customer.”24 ...
Caselet 3: David R. Whitwam and Whirlpool - Next Page>>
Custom Search
17] Ellen Byron, “'Call Me Mike!',”
www.wsjclassroomedition.com, April 3, 2006. |
Case Studies Links:-
Case Studies,
Short Case Studies,
Simplified Case Studies.
Other Case Studies:-
Multimedia Case Studies,
Cases in Other Languages.
Business Reports Link:-
Business Reports.
Books:-
Textbooks,
Work Books,
Case Study Volumes.